Page 2: About Us

🎯 Goal:

Build trust and connection by clearly communicating who you are, what makes CCI different, and why clients should choose you over competitors.

1. Hero Section (Top of Page)

Current Issue:
The current intro is text-heavy and generic — visitors may skim past it without feeling a connection.

Recommended Changes:

  • Add a professional team or work-related image (not stocky; ideally CCI team at work, tech setup, or local business support).

  • Headline Example:

    “Trusted IT & Communications Experts Serving Tennessee Businesses Since [Year]”

  • Subheadline Example:

    “At CCI, we help businesses thrive with reliable IT support, cybersecurity, and technology solutions — tailored to your operations and budget.”

  • Add a Call-to-Action Button:

    “Schedule a Consultation” (link to Contact page or booking form)

2. Company Story / Background

Current Issue:
The “About” section doesn’t communicate your longevity, local roots, or credibility in enough depth.

Recommended Changes:

  • Rewrite in a narrative tone, not corporate:

    “Founded in Lebanon, TN, Computer & Communications Innovations (CCI) began with a simple mission — to make enterprise-level IT support accessible for small and midsize businesses. Over the years, we’ve helped hundreds of companies streamline operations, protect their data, and modernize their networks.”

  • Add numbers for credibility:

    • “20+ years combined experience”

    • “Trusted by 100+ Tennessee businesses”

    • “98% client retention rate”

  • If you have key team members, include short bios or photos — even 2-3 people humanizes the brand.

3. Our Mission / Core Values

Current Issue:
Unclear what CCI stands for beyond IT services.

Recommended Changes:

  • Create a short, bulleted section like:

    Our Mission:
    Empower businesses with technology that works for them — not against them.

    Our Values:
    • Integrity in every interaction
    • Proactive problem-solving
    • Client success over sales
    • Secure, sustainable IT for all

4. Why Businesses Choose Us (Differentiator Section)

Add a new section here that helps persuade visitors.

Example layout:

Why Tennessee Businesses Choose CCI

🛡️ Microsoft 365 Security Expertise

⚙️ Onsite + Remote Support Options

🚀 Scalable Plans to Fit Any Business Size

💬 Fast, Local Support — No Call Center Runaround

Include icons or simple graphics for visual flow.

5. Testimonials / Client Logos

If not present, add this section immediately.
Client quotes or recognizable company names (if approved for public use) are incredibly powerful.

Example layout:

“CCI has been our IT partner for years — they’re fast, knowledgeable, and genuinely care about our business.”
— Matt Carlson, Carlson Insurance Group

6. Call-to-Action Footer

End with a friendly, action-oriented section:

“Ready to make your technology reliable and secure? Let’s start the conversation.”
[Schedule a Consultation] [Contact Us]